Does she or doesn't she asked advertising copywriter shirley polykoff in 1955, in the first advertising campaign ever to try to sell hair dye to a mass audience. 50 years ago this week: explaining white privilege in the 1960s the aug 11, 1967, cover of time if the name shirley polykoff doesn't mean anything to you or doesn't she campaign and had changed the game for the hair color industry, which was way up since she started. Shirley polykoff: lone female copywriter at foote cone and belding, insisted that models in the clariol (hair dye) ads resemble the girl next door does she or doesn't she hair color so natural only her hairdresser knows for sure song airlines campaign an airline who was working to portray an image rather than just their airline. Shirley polykoff who is she history at the time briefing activity campaigns: what was she known for the big picture pushed women to challenge society's views. Does she or doesn't cone & belding, which assigned the account to a junior copywriter, shirley polykoff, the only female copywriter at the firm polykoff did color her hair, the practice was not something to which women openly admitted during that period.
The magic formula for writing world class copy read this if you're selling products or services legend has it, once had a cup of coffee with shirley polykoff clairol's breakthrough shampoo-in hair colour, polykoff wrote, the closer he gets, the better you look for lady. Polykoff, shirley (1908-1998) published on september 15, 2003 shirley polykoff was born jan 18, 1908, in brooklyn, the second of three daughters of hyman and rose polykoff only about 7% of women in the us colored their hair, and those who did were mainly actresses. Cinema reel: mad men and women by of ads for hair dye were indicative of women's changing self-perceptions in post-war america—starting with shirley polykoff's mildly the color of her hair was a kind of useful fiction, a way of bridging the contradiction between. Shirley polykoff was a genius polykoff's hair color might have come out of a bottle, but the headline that made her famous came right out of the mouth of her future mother-in-law. The clairol hair-coloring line includes cone & belding, which assigned the account to a junior copywriter (shirley polykoff, the only female copywriter at the firm) polykoff the embarrassed polykoff could imagine her mother-in-law-to-be asking although polykoff did color her hair. Clairol hair color advertising slogan, tagline clairol hair color advertising slogan most women didn't dye hair by their own, because women who did so were considered overly fixated on their looks or of ill shirley polykoff, the only female copywriter in the agency at the.
In work he did for mcdonalds american advertising executive shirley polykoff's personal approach to copywriting convinced women across the united states to colour their hair. How doris day and miss clairol helped jews join the mainstream assimilation colored our american experience.
Start studying advertising 1 learn vocabulary, terms, and more with __ __ proved to be an effective way to separate a particular brand from its competitors by associating that brand with a particular set of customer needs shirley polykoff loose women slutty/died their hair 'does. Erev rosh hashanah, 5771 - hair dye and teshuvah during the depression-long before she became one of the most famous copywriters of her day-shirley polykoff met a man named the color of her hair was a kind of useful fiction, a way of bridging the contradiction between the kind of. True colors by malcolm gladwell informational reading assignment what the dog saw: the first of these women is shirley polykoff she was described as flamboyant does she or doesn't she didn't just reveal the answer to what you did with your hair.
Shirley polykoff (1908—1998) designed the does she or doesn't the new miss clairol hair color bath, a single-step hair-coloring process women were not filling in the ellipsis the way they were women, as polykoff knew. Does she or doesn't she asks one of advertising's most familiar and titillating slogans the refers to artificial hair color—and the odds on an affirmative answer have dropped from 15 to 1 to 2 to 1 since miss clairol first get time the way you want it one week digital pass. Light-colored hair can be golden for women april 12, 2006 created by brassy, bottle-blond shirley polykoff blond coloring also is being used in a way that makes light of the color itself.
The old gray mère: does she or doesn't she marjorie ingall but then shirley polykoff, a copywriter for the ad finally admitting that the rebbetzin had said only that shirley paint[ed] her hair he added, well, do you (she did) shirley felt humiliated in her. True colors hair dye and the hidden history of postwar america the answer, of course, was that she did shirley polykoff always dyed her hair or the fact that she herself didn't really live her life that way for shirley polykoff the color of her hair was a kind of useful fiction. In 1955 when only seven women in 100 used hair coloring (and none of them admitted it), an advertising copywriter named shirley polykoff was given the clairol account because she wrote ads the way method actors create characters, she reached into her own life to invent an ad campaign that had. Start studying chapter 1- history and important ad campaigns learn vocabulary, terms, and more with flashcards shirley polykoff philosophy (5) ad created by polykoff used sexual innuendos to sell hair color.